MarcusRibeiro

Launch & Adoption Decision Review

Give me five days before you approve the plan.

I review one live launch, go-to-market or partnership plan against the result your business needs. You get a clear hold, change or proceed decision before the money goes out.

Request a plan review

Bring me in when

This is useful while you can still change the plan.

01 / LAUNCH

A product launch, relaunch, market entry, TGE or major growth push is 30 to 90 days away.

02 / BUDGET

A go-to-market, agency, campaign, event or distribution budget is waiting for approval.

03 / PARTNER

A partnership is signed or public, but the plan for turning it into a result is still unclear.

04 / RESULTS

The early numbers look encouraging, but they aren’t becoming the revenue, usage, customers, volume or growth the business needs.

What happens in the five days

You send me the real plan. I go through it properly.

The target audience. Positioning. Launch or growth plan. Product journey. Partner commitments. Vendor proposals. Incentives. Available data. I also speak to the decision-maker and up to two people responsible for critical parts of the plan.

What I test

  • Whether the target audience is specific, reachable and dealing with a problem worth solving
  • Whether the positioning gives them a reason to care and act
  • Whether the route from first contact to the result makes sense
  • Where product friction, onboarding, partners, vendors or internal handoffs could break it
  • What should be measured and what would make you change course or stop

You leave with

  • A one-page verdict: hold, change or proceed
  • The places most likely to lose the user or partner
  • A decision table for the spend, partners, incentives and workstreams
  • A 30-day plan with names, sequence, measures and stop conditions
  • A 45-minute working session and one factual revision
$1.3Mannual growth budget managed across 30+ portfolio companies
~$400Kcut from the projected annual plan after reviewing roughly six months of agency and KOL activity
200 → 2,500+helped move NEARCon registrations in approximately six weeks, without paid acquisition

One example

I cut about $400K from a growth plan after reviewing six months of agency and KOL activity.

I was managing a $1.3M annual growth budget across 30+ portfolio companies. Different products, users and required actions were being sent through the same channels.

A consumer savings app should not be marketed exactly like a crypto-native trading product. Obvious in hindsight. Expensive if you find out after launch.

How I’m paid

I’m paid for the decision, not the size of the campaign. If the right answer is to cancel the spend, I’ll say it.

If you want me to stay

You can stop after the review. If you want help fixing what I find, I can stay for that.

The review stands on its own. You don’t have to continue, and I won’t pretend every problem needs a retainer.

Start here

Tell me what’s going live and what the business needs from it.

I need four things: what’s going live, when the decision is due, the budget or value at risk and what the business needs people to do.

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